Communication Strategy
Developing coherent, evidence-based communication strategies that connect an organisation's identity with its audiences. From positioning and messaging to channel selection and planning.
Advisory & Strategy
Communication Services
Strategic communication advice for organisations that want to communicate with purpose — with their own staff, with stakeholders, and with the world.
Beyond training
Alongside workshops and coaching, I offer strategic communication advice to organisations. This work draws on more than 25 years of experience across science, media, and education.
I work best with organisations in science, education, healthcare, or the public sector — places where the work has societal value.
Certified Executive Communication Professional
Senior level, recognised by Logeion (the Dutch professional association for communication specialists).
Proven track record
Led communication teams of 3–7 professionals; developed multi-year communication strategies; reputation management via social media and ambassador toolkits; positioning through a thought leadership strategy.
M.Sc. Biology, Leiden University
A scientific background that informs how I think about evidence, complexity, and the relationship between knowledge and communication.
What I offer
Areas of expertise
Internal Communication
Designing listening processes, organisational compasses, and internal communication frameworks that help organisations understand and connect with their own staff. Proven experience with large-scale listening sessions and values trajectories.
Reputation Management
Building and protecting organisational reputation through strategic positioning, thought leadership programmes, and consistent, credible communication. Including social media strategy and ambassador toolkits.
Stakeholder Management
Mapping and engaging key stakeholders — from funders and policymakers to community partners and media. Developing tailored engagement strategies and advising on one-on-one relationship management.
Change Communication
Supporting organisations through transitions — restructuring, new strategies, cultural shifts — with research-based change narratives, communication plans, and people-centred approaches that build understanding and reduce resistance.
Interim Team Leadership
Temporary leadership of communication teams — to help a team develop, to better position the communications function within an organisation, or to bridge a transition period.
How I work
Strategic depth, practical results
Good communication advice starts with listening — to the organisation, to its people, and to the context in which it operates. I work best in a sparring-partner role: thinking alongside leadership, asking critical questions, and translating strategic insight into concrete, usable communication.
I am not motivated by volume or KPIs. I am motivated by the quality and relevance of the work and by the conviction that organisations with a genuine mission deserve communication that is worthy of it.
1
Listen first
Understanding the organisation, its context, its people, and the communication challenge at hand.
2
Think strategically
Connecting communication to organisational goals, values, and the needs of the people you want to reach.
3
Translate into practice
Turning strategy into concrete advice, plans, frameworks, or content that the organisation can actually use.
4
Stay close
Being available as a sparring partner as implementation unfolds.
Let's talk
A communication challenge to solve?
Whether you need a strategic review, a sparring partner for leadership, or support with a specific communication project — get in touch and let's explore what's possible.