Creating a communication strategy for your research

In today's complex research landscape, simply conducting excellent research is no longer enough. Researchers are increasingly expected to demonstrate the societal impact of their work, engage with diverse stakeholders, and contribute to public understanding of science. However, many researchers struggle with deciding when, how, and with whom to share their work effectively. Without a well-thought-out communication strategy, valuable research insights might not reach the right audiences or achieve their intended impact.

This workshop helps you develop a structured approach to research communication, ensuring your scientific work reaches its full potential and resonates with the audiences that matter most to your research goals. It will teach you how to:

• Define clear communication goals that align with your research objectives
• Identify and understand your target audiences and their needs
• Select the most effective channels and formats to reach these audiences
• Create a realistic timeline and action plan for your research communication

Upon completing this workshop:

• you can develop a custom communication strategy for your research
• you know how to map and prioritize different stakeholder groups
• you will be familiar with ways to track and measure your communication impact