Op de blog van FrankNu vind je artikelen over wetenschapscommunicatie en communicatiewetenschap. Met tips, diepgravende artikelen over communicatietheorieën en alles daartussenin.
Experts often employ their megaphone to disseminate information to their audiences. A recent scientific study encourages them to rather engage in a dialogue and not only teach their audience, but also learn from them. In other words, experts should increase their perspectivist flexibility. Because science communication is the social conversation around science.
Giving people information is one of the most used strategies for communicating science. But what if you want the information you are giving to actually change their behaviour, like stimulating people to adhere to the corona measures? This essay discusses the limitations of only giving information when trying to influence behaviour.