What I have come to think differently about, the website Beste ID asked me and 76 other scientists, administrators, philosophers, journalists and other thinkers. That is that good communication is above all about listening. And thus that some scientists are at least partly responsible for the growing gap between science and the practically educated in society.
Op de blog van FrankNu vind je artikelen over wetenschapscommunicatie en communicatiewetenschap. Met tips, diepgravende artikelen over communicatietheorieën en alles daartussenin.
“If you can talk, you can communicate”
Members of the association SciComNL have expressed what they consider important for the National Centre for Science Communication that is to be established. Especially knowledge development and knowledge sharing are, in my opinion, essential functions of such a body.
Experts in action: from megaphone to megachat
Experts often employ their megaphone to disseminate information to their audiences. A recent scientific study encourages them to rather engage in a dialogue and not only teach their audience, but also learn from them. In other words, experts should increase their perspectivist flexibility. Because science communication is the social conversation around science.
Want to change people’s behaviour? Then stop telling them what to do.
Giving people information is one of the most used strategies for communicating science. But what if you want the information you are giving to actually change their behaviour, like stimulating people to adhere to the corona measures? This essay discusses the limitations of only giving information when trying to influence behaviour.