FrankNu Blog

On the FrankNu blog you will find articles about science communication and communication science. With tips, in-depth articles on communication theories and everything in-between.

Fundamentals | Tips

Experts in action: from megaphone to megachat

Experts in action: from megaphone to megachat

Experts often employ their megaphone to disseminate information to their audiences. A recent scientific study encourages them to rather engage in a dialogue and not only teach their audience, but also learn from them. In other words, experts should increase their perspectivist flexibility. Because science communication is the social conversation around science.

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Want to change people’s behaviour? Then stop telling them what to do.

Want to change people’s behaviour? Then stop telling them what to do.

Giving people information is one of the most used strategies for communicating science. But what if you want the information you are giving to actually change their behaviour, like stimulating people to adhere to the corona measures? This essay discusses the limitations of only giving information when trying to influence behaviour.

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